50 leads sounds impressive.
Until you find out 30 never answered, 10 wanted something for free, 7 weren’t even in your service area, and only 3 were qualified.
Here’s the problem with a lot of marketing reports.
They celebrate activity without examining the outcome.
A plumber doesn’t need 10,000 people admiring his advertisement. He needs people calling because their pipes are leaking.
An HVAC company doesn’t need another pretty dashboard. It needs booked appointments.
Marketing should make you money, not just give you numbers to look at.
Business owners, which would you rather have?
- A. 100 leads with questionable intent.
- B. 15 qualified leads ready to buy.
The answer tells you everything about how you should be measuring your marketing.
Klixo: We Turn Market Intelligence Into Business Direction.